SPOTLIGHT ON...

In this month's SPOTLIGHT feature we talk to Sheralyn Wade, Head of Sales & Marketing at Thirsk Racecourse.

1. When did you start your business?
Thirsk Racecourse has been racing on this site since 1855, so it is very much part of Thirsk's history

2. What do you like about Thirsk?
It has so much to offer both the local community, with its busy markets, vast array of shops and local community events, and for tourists passing through, with attractions such as The World of James Herriot Museum and of course racing at Thirsk Racecourse.

3. What is your most popular product / service?
Obviously, it is our racedays but we do have many non racing events such as Balls, Dinners, Exhibitions, Charity Events and we have recently launched as a Wedding Venue, which we are looking forward to growing.

4. What other local business do you support?
Racedays bring a large crowd into Thirsk both before and after racing which can benefit many businesses in the town and we also support local Charities by offering bucket collections on selected racedays throughout the season.

5. What is the best part of your job?
It's a bit of a cliché but no day is ever the same. The excitement and atmosphere on a raceday is so vibrant but the best part is seeing everyone here have a fabulous day out with friends and family.

6.What is the best piece of advice you would offer a new business starting in Thirsk?
Go out and meet other businesses. Join networking groups in the area as there is always someone who will have advice and support should you need it.

7. Fun/amusing fact about your business people might not know?
Thirsk Races began with only a two day meeting and run on a total income of £700 and that included the prize money.

8. Favorite book or famous person that has inspired you?
"When you are on a great horse, you have the best seat you will ever have" Winston Churchill and he was right (in my opinion).

9. What led you to start a business or how did it all begin?
Thirsk Racecourse has a very interesting history and how it all began can be found on our website https://www.thirskracecourse.net/about/history

10. What does the future look like for your business?
Thirsk Racecourse continues to invest in its growth and we are delighted to have the opportunity to continue to bring racegoers to Thirsk and have an input into Thirsk's economic growth.